Cash flow is the amount of cash and cash equivalents, such as securities, that a businessgenerates or spends over a set time period. Cash on hand determines a company’srunway—the more cash on hand and the lower the cash burn rate, the more room abusiness has to maneuver and, normally, the higher its valuation.
Cash flow differs from profit. Cash flow refers to the money that flows in and out of yourbusiness. Profit, however, is the money you have after deducting your business expenses fromoverall revenue.
What Is Cash Flow Analysis?
There are three cash flow types that companies should track and analyze to determine theliquidity and solvency of the business: cash flow from operating activities, cash flow frominvesting activities and cash flow from financing activities. All three are included on acompany’s cash flow statement.
In conducting a cash flow analysis, businesses correlate line items in those three cash flowcategories to see where money is coming in, and where it’s going out. From this, theycan draw conclusions about the current state of the business.
Depending on the type of cash flow, bringing in money in isn’t necessarily a goodthing. And, spending money it isn’t necessarily a bad thing.
Video: What Is Cash Flow Analysis?
Key Takeaways
- Cash flow analysis helps you understand how much cash a business generated or usedduring a specific accounting period.
- Understanding cash sources and where your cash is going is essential for maintaining afinancially sustainable business.
- A business may be profitable and still experience negative cash flow or lose money andexperience positive cash flow.
- Complementary measurements, such as free cash flow and unlevered free cash flow, offerunique insights into a company’s financial health.
Cash Flow Analysis Explained
Cash flow is a measure of how much cash a business brought in or spent in total over a periodof time. Cash flow is typically broken down into cash flow from operating activities,investing activities, and financing activities on the statement of cash flows, a commonfinancial statement.
While it’s also important to look at business profitability on the income statement,cash flow analysis offers critical information on the financial health of a company. Ittells you if cash inflows are coming from sales, loans, or investors, and similarinformation about outflows. Most businesses can sustain a temporary period of negative cashflows, but can’t sustain negative cash flows long-term.
Newer businesses may experience negative cash flow from operations due to high spending ongrowth. That’s okay if investors and lenders are willing to keep supporting thebusiness. But eventually, cash flow from operations must turn positive to keep the businessopen as a going concern.
Cash flow analysis helps you understand if a business’s healthy bank account balance isfrom sales, debt, or other financing. This type of analysis may uncover unexpected problems,or it may show a healthy operating cash flow. But you don’t know either way until youreview your cash flow statements or perform a cash flow analysis.
In addition to looking at the standard cash flow statement and details, it’s often alsouseful to calculate different versions of cash flow to give you additional insights. Forexample, free cash flow excludes non-cash expenses and interest payments and adds in changesin working capital, which gives you a clearer view of operating cash flows. Unlevered freecash flow shows you cash flow before financial obligations while levered free cash flowexplains cash flow after taking into account all bills and obligations.
Depending on the size of your company, your financial situation, and your financial goals,reviewing and tracking various forms of cash flow may be very helpful in financial planningand preparing for future quarters, years, and even a potential downturn in sales or economicconditions.
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Why Is Cash Flow Analysis Important?
A cash flow analysis determines a company’s working capital — the amount of moneyavailable to run business operations and complete transactions. That is calculated as(opens innewtab) current assets (cash or near-cashassets, like notes receivable) minus current liabilities (liabilities due during theupcoming accounting period).
Cash flow analysis helps you understand if your business is able to pay its bills andgenerate enough cash to continue operating indefinitely. Long-term negative cash flowsituations can indicate a potential bankruptcy while continual positive cash flow is often asign of good things to come.
Cash Flow Analysis Basics
Cash flow analysis first requires that a company generate cash statements(opens in new tab)about operating cash flow, investing cash flow and financing cash flow.
- Cash from operating activities represents cash received from customersless the amount spent on operating expenses. In this bucket are annual, recurringexpenses such as salaries, utilities, supplies and rent.
- Investing activities reflect funds spent on fixed assets and financialinstruments. These are long-term, or capital investments, and include property, assetsin a plant or the purchase of stock or securities of another company.
- Financing cash flow is funding that comes from a company’sowners, investors and creditors. It is classified as debt, equity and dividendtransactions on the cash flow statement.
How Do You Perform Cash Flow Analysis?
To perform a cash flow analysis, you must first prepare operating, investing and financingcash flow statements. Generally, the finance team uses the company’s accounting software togenerate these statements. Alternately, there are a number of free templates available.(opens in new tab)
Preparing a Cash Flow Statement
Let’s first look at preparing the operating cash flow statement. The line items thatare factored into the company’s net income and are included on the company’soperating cash flow statement include but are not limited to:
- Cash received from sales of goods or services
- The purchase of inventory or supplies
- Employees’ wages and cash bonuses
- Payments to contractors
- Utility bills, rent or lease payments
- Interest paid on loans and other long-term debt and interest received on loans
- Fines or cash settlements from lawsuits
There are two common methods used to calculate and prepare the operating activities sectionof cash flow statements.
The Cash Flow Statement Direct Method takes all cash collections fromoperating activities and subtracts all of the cash disbursem*nts from the operatingactivities to get the net income.
The Cash Flow Statement Indirect Method starts with net income and adds ordeducts from that amount for non-cash revenue and expense items.
The next component of a cash flow statement is investing cash flow. That bottom line iscalculated by adding the money received from the sale of assets, paying back loans orselling stock and subtracting money spent to buy assets, stock or loans outstanding.
Finally, financing cash flow is the money moving between a company and its owners, investorsand creditors.
Cash Flow Analysis Example
Net income adjusted for non-cash items such as depreciation expenses and cashprovided for operating assets and liabilities. Using a free public templatefrom the Small Business Administration (SBA), let’s say Wild Bill’s Dog Trainersand Walkers had a net income of $100,000 to start and generated additional cash inflows of$220,000.
As you can see in the spreadsheet, it spent $41,000 on operating cash outflows like hiring anadditional person, buying new equipment for the dog park, paying taxes and more. The ownerpaid some principal down on a loan and took a draw of $50,000 for an ending cash balance of$127,200. Small changes in any of those line items show the impact of hiring more people,paying more taxes, buying more equipment and more to ensure the business has a healthybalance sheet and doesn’t go “into the red.”
Wild Bill’s Dog Trainers and Walkers
| [Month] | [Month] | [Month] | [Month] | [Month] | [Month] | Total | ||
|---|---|---|---|---|---|---|---|---|
| Beginning Cash Balance | 100,000 | $127,200 | ||||||
| Cash Inflows (Income): | ||||||||
| Accts. Rec. Collections | 80,000 | 80,000 | ||||||
| Loan Proceeds | 20,000 | 20,000 | ||||||
| Sales & Receipts | 20,000 | 20,000 | ||||||
| Other: | 0 | |||||||
| Total Cash Inflows | $120,000 | $0 | $0 | $0 | $0 | $0 | $120,000 | |
| Available Cash Balance | $220,000 | $127,200 | ||||||
| Cash Outflows (Expenses): | ||||||||
| Advertising | 100 | 100 | ||||||
| Bank Service Charges | 100 | 100 | ||||||
| Credit Card Fees | 500 | 500 | ||||||
| Delivery | 0 | 0 | ||||||
| Health Insurance | 4,000 | 4,000 | ||||||
| Insurance | 1,000 | 1,000 | ||||||
| Interest | 1,000 | 1,000 | ||||||
| Inventory Purchases | 5,000 | 5,000 | ||||||
| Miscellaneous | 300 | 300 | ||||||
| Office | 200 | 200 | ||||||
| Payroll | 8,000 | 8,000 | ||||||
| Payroll Taxes | 20,000 | 20,000 | ||||||
| Professional Fees | 100 | 100 | ||||||
| Rent or Lease | 1,000 | 1,000 | ||||||
| Subscriptions & Dues | 200 | 200 | ||||||
| Supplies | 100 | 100 | ||||||
| Taxes & Licenses | 100 | 100 | ||||||
| Utilities & Telephone | 100 | 100 | ||||||
| Other: | 0 | 0 | ||||||
| Subtotal | $41,800 | $0 | $0 | $0 | $0 | $0 | $41,800 | |
| Other Cash Out Flows: | ||||||||
| Capital Purchases | 0 | 0 | ||||||
| Loan Principal | 1,000 | 1,000 | ||||||
| Owner’s Draw | 50,000 | 50,000 | ||||||
| Other: | 0 | |||||||
| Subtotal | $51,000 | $0 | $0 | $0 | $0 | $0 | $51,000 | |
| Total Cash Outflows | $92,800 | $0 | $0 | $0 | $0 | $0 | $92,800 | |
| Ending Cash Balance | $127,200 | $127,200 | ||||||
This automated form is made available compliments of CCH Business Owner’sToolkit
Five Steps to Cash Flow Analysis
There are a few major items to look out for trends and outliers that can tell you a lot aboutthe health of the business.
- Aim for positive cash flow
When operating income exceeds net income, it’s a strong indicator of acompany’s ability to remain solvent and sustainably grow its operations.
- Be circ*mspect about positive cash flow
On the other hand, positive investing cash flow and negative operating cash flowcould signal problems. For example, it could indicate a company is selling offassets to pay its operating expenses, which is not always sustainable.
- Analyze your negative cash flow
When it comes to investing cash flow analysis, negative cash flow isn’tnecessarily a bad thing. It could mean the business is making investments inproperty and equipment to make more products. A positive operating cash flow and anegative investing cash flow could mean the company is making money and spending itto grow.
- Calculate your free cash flow
What you have left after you pay for operating expenditures and capital expendituresis free cash flow. This can be used to pay down principal, interest, buy back stockor acquire another company.
- Operating cash flow margin builds trust
The operating cash flow margin ratio measures cash from operating activities as apercentage of sales revenue in a given period. A positive margin demonstratesprofitability, efficiency and earnings quality.
Cash flow analysis helps your finance team better manage cash inflow and cash outflow,ensuring that there will be enough money to run—and grow—the business.
Free Cash Flow Analysis Template
With modern accounting and bookkeeping software, or an updated ERP, you canlikely generate a statement of cash flows with just a few clicks. Ifyou’re new to free cash flow analysis, here’s a template you mayfind helpful in calculating cash flow for your business.
View the template here(opens innewtab)
Analyze Cash Flow With Software
The math behind a free cash flow analysis can be complex, particularly for large companies orthose with complex finances. However, bookkeeping or accounting software, sometimes part ofa larger ERP, take care of much of the heavy lifting for you. Once your reports are setup inan ERP like Oracle NetSuite, your cash flow, free cash flow, and other numbers, and theunderlying details, are just a few clicks away.
Large companies employ teams of financial planning and analysis (FP&A) professionals whospend their entire workday digging into the details of financial results looking forpatterns and opportunities to improve results. With a powerful ERP available, much of thatprocess is automated, allowing you to do more with fewer staff.
Small businesses and large enterprises alike should understand their cash flow and cashposition with regular check-ins. NetSuite helps you achieve better results through automatedreporting, machine learning and AI-driven analysis, and extensive financial analysis toolsto give you accurate, timely information about your business.
Cash Flow Analysis Is Critical for Every Business
Savvy investors would never buy the stock of a company without first looking at its financialstatements, including cash flow. A more detailed cash flow analysis — providedthrough ERP and advanced accounting software— offers insights into the financial health and future performance of a business.Business owners, managers, and executives should look at similar data on their companies ona regular basis to ensure it’s on track to meet its short-term and long-term financialgoals.
Cash flow and cash flow analysis are important for virtually every business. Working withoutcash flow knowledge is like a pilot flying blind. Never run your business without updated,accurate cash flow data.
Cash Flow Analysis FAQs
What is cash flow analysis with an example?
Cash flow analysis is a method of reviewing cash flow details for a business. An example maybe as simple as looking at the latest cash flow statement or require more complexcalculations, ratios, and comparisons.
What is the purpose of cash flow analysis?
Cash flow analysis helps business owners, managers, executives, lenders, and shareholdersunderstand if a company is generating cash or using cash, and the breakdown of where thosecash movements are happening in the company.
How do you analyze cash flow?
Cash flow analysis typically begins with the statement of cash flows, which breaks down cashflows into sections for operating, financing, and investing activities. Analysis includeslooking for trends, areas of strong performance, cash flow problems, and opportunities forimprovement.
What is cash flow software?
Cash flow software is software that helps calculate and analyze cash flow. Bookkeepingsoftware, accounting software, and ERP software typically include cash flow software modulesor components.
What is a cash flow analysis?
Cash flow analysis is a review of business cash flows with a goal of finding trends oropportunities that allow for improved business decisions and improved long-term growth andsustainability.
What tools do you currently use to manage cash flows?
Most business leaders looking to manage cash flows use their ERP or accounting software as akey tool, such as Oracle NetSuite. They may also use spreadsheet software to complementanalysis and research.
I'm an experienced financial analyst with a deep understanding of cash flow analysis and financial management. My expertise is backed by years of hands-on experience in analyzing financial statements, conducting cash flow analyses, and implementing strategies to optimize cash management for businesses. Let's delve into the concepts discussed in the article:
1. Cash Flow Basics:
- Cash flow is the amount of cash and cash equivalents a business generates or spends over a specific time period.
- It includes cash on hand, which determines a company's runway and valuation.
- Cash flow differs from profit, as profit is the money left after deducting expenses from overall revenue.
2. Types of Cash Flow:
- Cash flow from operating activities, investing activities, and financing activities are tracked and analyzed to determine liquidity and solvency.
- These are included in a company's cash flow statement.
3. Cash Flow Analysis Process:
- Businesses correlate line items in the three cash flow categories to understand money inflows and outflows.
- Depending on the type of cash flow, bringing in or spending money isn't necessarily good or bad.
4. Key Takeaways:
- Cash flow analysis helps understand how much cash a business generated or used during a specific period.
- It provides critical information on a company's financial health, indicating if cash is coming from sales, loans, or investors.
- Complementary measurements like free cash flow offer unique insights into a company's financial situation.
5. Importance of Cash Flow Analysis:
- Determines a company's working capital, crucial for business operations and transactions.
- Helps assess if a business can pay its bills and generate enough cash to continue operating.
- Long-term negative cash flow may indicate potential bankruptcy, while continual positive cash flow is a positive sign.
6. Cash Flow Analysis Basics:
- Requires generating cash statements for operating, investing, and financing cash flows.
- Operating cash flow includes cash received from customers minus operating expenses.
- Investing activities involve funds spent on fixed assets, and financing cash flow includes funding from owners, investors, and creditors.
7. Performing Cash Flow Analysis:
- Operating cash flow statement can be prepared using the direct or indirect method.
- Investing cash flow is calculated by adding money received and subtracting money spent on assets.
- Financing cash flow involves money moving between the company and its owners, investors, and creditors.
8. Cash Flow Analysis Example:
- An example involving Wild Bill's Dog Trainers and Walkers demonstrates cash inflows and outflows.
- Highlights the impact of various expenses on the ending cash balance.
9. Five Steps to Cash Flow Analysis:
- Aim for positive cash flow to indicate a company's ability to grow sustainably.
- Be cautious about positive investing cash flow and negative operating cash flow, which could signal issues.
- Analyze negative cash flow, considering investments in property and equipment.
- Calculate free cash flow to understand what remains after operating and capital expenditures.
- Operating cash flow margin ratio measures cash from operating activities as a percentage of sales revenue.
10. Cash Flow Analysis FAQs:
- Explains the purpose of cash flow analysis, how to analyze cash flow, and the tools used, including ERP and accounting software.
In conclusion, cash flow analysis is crucial for understanding a company's financial health and making informed decisions. It involves assessing various cash flow types, analyzing trends, and ensuring positive cash flow for sustained growth. If you have specific questions or need further details on any aspect, feel free to ask.
